eCommerce apps have skyrocketed in the online space. Now more and more brick-and-mortar stores are turning to eCommerce mobile apps. From engaging customers to delivering the finest shopping experiences, an app can do wonders for retailers.
However, developing a mobile app does not require your business to move online completely. A mobile app can also significantly improve your present in-person customer experience when you are offline.
Ecommerce businesses can also build apps that your users can access offline. Simply put, a mobile app can improve the offline and online consumer experience. You can draw in new customers and also increase repeat sales from your current ones.
There are so many profitable companies that have expanded their offline presence. They frequently achieve this by utilizing cutting-edge technology to differentiate themselves from the competition and offer greater value to their clients.
Augmented reality, gamification, location-based notification, in-app product reviews, QR codes, and big data analytics are a few ways to use technology in your offline store.
Why Market An E-commerce App
Building an eCommerce app is a good idea, but promotion is also important at the same time. It opens new horizons for every eCommerce business. However, investing in a eCommerce mobile app solution only works if you know how to market it after its launch.
With many eCommerce apps nowadays, brands need to understand that marketing is the only way to stand out from others. eCommerce app marketing focuses on every interaction, from when customers make their first purchase to becoming regular.
Marketing of the app helps in:
- Defining the target audience
- Learning how to reach the audience
- How to communicate with the audience
- Analyzing the in-app behavior
- Making continuous improvements
This article discusses the effective eCommerce marketing strategies you must be aware of and how to apply them to achieve your most challenging goals.
How To Market An app: Essential App Marketing Strategies
Design A Landing Page
Building a landing page is a terrific tactic for eCommerce businesses regarding mobile app promotion because it helps you achieve your objectives.
Your mobile app’s primary features, a thorough explanation, and value propositions are all included on your landing page.
The main aim of a landing page is to encourage visitors to download your app. To help people understand your mobile app better, you can also add an explanation video to the layout of your landing page.
SEO & ASO
Search engine optimization for online stores is known as eCommerce SEO. Thanks to search engine optimization, potential users can find you and your business through search engine results.
ASO, or app store optimization, is also helpful in addition to search engine optimization so that your apps can rank higher in app stores.
Together, these two tactics can increase your app’s visibility. You will lose out on a significant chunk of your target market if you only employ one of these tactics.
Simply put, integrating SEO and ASO can raise your ranking on both search engines and app stores.
Social Media Marketing
You can’t ignore social media engagement when marketing an app. It should be no surprise that social media marketing can greatly benefit your mobile eCommerce application.
To remind consumers of your e-commerce app, you might post engaging content about it on social network pages.
It’s a good idea to frequently post on your social media platforms and use it more than just spreading the word about your brand. You can use certain efficient tactics, such as the ones listed below, to market your mobile app on social media networks.
- Promote on Facebook
- Sponsored tweets on Twitter
- Utilize a referral scheme
- Collaborate with influencers
- Hold competitions on Facebook and Instagram
Influencers are people who have a significant number of followers on social media, blogs, and YouTube. They play an important role in promoting apps and hugely impact people’s purchasing decisions. And we call it influencer marketing.
Influencer marketing refers to the use of influencers in promoting business and reaching new users. This marketing approach has just revolutionized the market. In a variety of ways, influencers can help you reach your marketing goals.
Another fine way to promote your mobile app and increase downloads is through email marketing. When properly executed, email campaigns with exclusive deals and coupon codes can significantly improve your business performance, increase conversion, and increase sales.
Email marketing can help your eCommerce business establish a deep connection with your customers. You may entice customers to buy things from your online business by frequently offering them attractive discounts and promotional coupons.
For eCommerce businesses, word-of-mouth marketing known as referral marketing is also considered to be a fantastic mobile app marketing method. If you use referral marketing, getting new customers for your eCommerce mobile app will be simpler.
This kind of mobile app marketing involves enticing your current consumers to invite their friends to download the app. Your mobile app can reach a bigger audience with the support of referral marketing thanks to app recommendations.
If you’re trying to get your app in front of potential users, paid advertising is incredibly effective and efficient. There are several ways to promote your app if you’re not sure how to get advertising for it.
Paid advertising is one of the smarter strategies that helps in enhancing the app store. One can take the app store to the next by purchasing paid promotions. These ads work greatly for eCommerce store owners as they help in targeting shoppers and lead to higher sales.
Making valuable material for your potential user base as a means of attracting people to your website is known as content marketing. Once people are on your website, your next step is to help them know about your new app. Information-sharing articles, infographics, and videos all fall under the category of valuable content.
Video continues to be the most engaging type of content available, making it a crucial component of any app marketing plan. There are many different types of videos you can make to promote an app.
You could include a demo video on the landing page for your mobile app, share promotional movies on social media, incorporate videos into your marketing, or even create a YouTube channel where you regularly upload videos about your app.
THE FINAL WORDS
For online retailers, developing and promoting an e-commerce mobile app is important. To effectively market your app and engage a larger audience to download your eCommerce mobile app, it is crucial to ensure that it functions properly and provides an out-of-the-box experience.
At Magikkart, our team of professionals is well-versed in the latest app development technologies and helps turn your dreams into a big reality. MagikKart apps are designed to be both aesthetically pleasing and user-friendly, so your brand will stand out, and your users will have a fantastic experience.
Let us know your requirements today, and we’ll provide you with everything required to launch, run, and grow your eCommerce store.