Do you know that an average mobile user uses more than 30 mobile applications each month? According to an independent study, an average user visits around 246 websites in a month’s time. According to experts, by the end of 2021, e-Commerce will have expanded significantly and more than 73% of all online transactions will be performed through mobile apps / m-commerce applications.
Stressing A Bit More On The Rising Demand And Importance Of Websites And Mobile Applications For Businesses And Customers Alike
- E-Commerce Apps And Business To Business Transactions
Both websites and mobile applications are being efficiently used for business to business transactions as we speak. The interaction between two companies is important for their mutual symbiotic relationship. And digital platforms for trade present them with more and better growth opportunities for the future.
- E-Commerce Apps And Business To Consumer Transactions
What do brands like Amazon, eBay, Wal-Mart, Starbucks and many more have in common? All these brands have their end customers glued to their mobile applications. If you want to sell your products and services directly to your consumers, the best thing – even better than a physical store, as we’ve seen recently – is a mobile application or a super responsive and user-friendly website.
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- Mobile Apps Highly Preferred For Shopping
Mobile apps have become faster and a much more convenient way to shop. Smartphones make it very easy for your customers to reach your business. The speeds of e-commerce mobile applications have become almost at par with each other. If you are looking to give your customers more than a satisfying shopping experience, investing in a mobile app is the right approach to take.
- 24/7 And On-The-Go Accessibility That Improves Customer Engagement
How do you explain the popularity of online shopping apps? According to an independent study, most of your consumers spend 90% of their time using their smartphones. A physical store cannot be available to your customers 24/7. Focus on creating mobile applications that are accessible to your users round-the-clock, 365 days a year.
- Transparency Of Services
Having an app for your business increases the transparency of your services. The application that you opt for is going to be regarded as the face of your brand/business. Moreover, these platforms are accessible constantly on the go and offer a great point of relief for your customers with verified and completely secure online payment options.
- Great Source Of Income
This is an undisputed fact especially looking at the last year and foreseeing the trends of this year. In the previous year, we saw how digital platforms grew in size and demand. In a time where physical interaction and offerings are becoming limited, mobile apps and e-commerce platforms present a great opportunity to sell your products and services to your target market. Research says that around 73% of businesses that moved from physical stores to digital platforms on time were able to taste a staggering 32% increase in their profit margins over the past year.
- Boost Customer Loyalty
Your own mobile application will give you an opportunity to launch attractive customer loyalty programs. More than 64% of retailers over the past year have expressed their solidarity towards loyalty programs and rewards schemes because they are a sure shot way to connect with their prospects and enhance their overall sales numbers. Just like a physical store, a customer visits your online store because they have faith in your products and services. They will be willing to download your application if and when they know for sure that they will get nothing else but quality products/services out of this download.
- Marketing Opportunities / Improved Marketing Communication
Do you know that more than 60% of users open a push notification as compared to just around 20% who regularly open promotional emails that they receive? Investing in an e-commerce mobile app simultaneously is going to be a big decision for your business. By improving your marketing communication through push notifications, you will be giving your users a nudge to buy again from you using your mobile app. Once your users open a promotional message or push notification sent out by you, a majority of them are going to click on it to discover what you have to offer.
- Build Stronger Relationships With Customers
Promotional messages, attractive pop-ups, push notifications and similar promotional tactics help you foster stronger relationships with your customers. If you have any upcoming products or probable seasonal sales, you can keep reminding your customers about all these developments and more through a mobile app and automated messages. Such alerts work as a very personal communicator between you and your target market. You don’t want to lose out on this opportunity to build stronger and longer-lasting connections with your customers.
- Get Higher Conversion Rates
Research has proven that mobile websites convert 85% more as compared to desktop websites in the current scenario. If we compare this number with mobile applications, they convert over 130% more than mobile websites! Do we need to say more? According to another independent study, your consumers are going to view 286% more products and add nearly twice as many items in their shopping cart if they are going through your personalized mobile application. The bottom line is quite easy to understand. You will be able to get higher conversion rates if you decide to invest in your very own e-commerce app today.
- Social Sharing
We all are aware of the power of social media platforms. Nothing is going to work better and more like a miracle for your brand than the recommendation that comes from your loyal customers. This improves your brand value and reputation. If you thought that “likes” and “shares” were just for social media influencers, think again. The world today is rapidly gravitating towards mobile technology. Therefore, it becomes very critical for your business to invest in e-commerce/m-commerce platforms and adopt a strong social media strategy as a part of its overall marketing plan.
- Personalized Shopping Experience
Creating a personalized shopping experience for your customers regardless of what industry you belong to is going to be easy if you have your own scalable mobile app. According to a research, more than 68% of your consumers are looking for a personalized and well thought out shopping experience. This figure has gone up from 57% last year and should be considered by every enterprise that wishes to grow and prosper. Remember, personalization is a very crucial component of your e-commerce/m-commerce existence.
Key Takeaways And Final Thoughts
It is time to associate with a reliable and reputable website and mobile app development company. Coming up with digital platforms and web / mobile applications that enhance your online presence cannot be achieved overnight. You as an enterprise and entrepreneur are going to be an important part of this technological innovation.
Sit through the design process
Mull over what your consumers seek from your brand
Understand their pain points
Still in doubt? Do not forget to connect with MagikKart for any assistance and help regarding the same.