The perfect online ordering app for your store / delivery business is the one that suits your business goals the best. It is going to add utility and mobility to your business that is nothing short of a blessing in the current scenario. Being able to stay connected with your customers is one of the biggest benefits of having a delivery business mobile app. It is also going to help you in the following most unique ways:
Secure In-App Payments
At this point of time, having a useful mobile app for your business can improve the entire customer experience by providing them the safest methods of in-app payments on the go.
Frequent And Easy To Customize Notifications
Push notifications can be customized as per the liking of the user. They are a very simple way of engaging your customers and also retaining them especially at a time like this.
This feature is going to let your customers know what discounts are being offered by your physical store. Soon, the situation around the world is going to change and you would want your customers to visit your physical stores more frequently. This feature is going to help them discover discounts and gift coupons which will encourage them to visit your store more frequently.
Answer The Following 5 Questions If You Want To Ascertain Whether Or Not You Should Invest In A Mobile Application For Your Business
1. How Is The Journey Of Your Customer Like?
How Is The JoAnalyze your communication with your customers to understand their journey with your business. The mobile app develops additional touchpoints between your company and customers that help build brand loyalty. Hire a mobile app developer only if you see any scope of improvement in these interactions.
2. What Impact Is The App Going To Have On Your Business?
You also need to define clear goals for your business that you want to accomplish with this mobile app. Is it going to increase your sales? Is it going to boost customer loyalty? Will it enhance your online presence? Will it generate more organic traffic for your already existing website?
3. Are You Clear About The Various Metrics Related To Your Goals?
How well do you understand metrics and other means to measure the success of your mobile app? For example, you should have enough measures to ascertain the number of customers signing up for push notifications and regular email newsletters.
4. Are You Capable Of Generating Interest In Your App?
How interested is your target audience in your mobile app? This question needs to be answered and for this you should be willing to launch the cheapest version of your ordering app / mobile store app. This will help you gauge their interest beforehand.
5. Do You Have Any Reason To Develop The App Further?
Developing the mobile app further by adding more features into it is also a decision that you will have to take. If the cheapest version of your app tastes success, you will have to invest more time, effort and resources in developing the mobile app further.
4 Factors You Should Always Consider Before Creating An Online Ordering Mobile App For Your Store / Delivery Business
1. Native Or Non-native
Native applications are specifically developed for a particular platform and are installed on specific devices. Non-native applications which are also called hybrid apps are primarily web enabled platforms. These are available through the leading web browsers on any mobile device.
2. Type Of Deployment
You are aware of your specific requirements and your delivery business more than anybody else. It is entirely your prerogative to either choose in-house development or outsourced development. The former is going to entail using your company’s resources to develop the software. The latter is going to entail outsourcing the entire process to a professional application developer.
3. Mobile App Features
Remember, the features that you have in your grocery store / delivery business mobile application are going to affect your traffic and the level of customer retention you are able to achieve. Right from easy navigation and smoothly sliding menus, color schemes, filter options and payment methods to the overall animation of the app and many more features, everything is going to matter.
4. Pricing Models
What pricing structures are you willing to incorporate in your mobile app? There can be premium users, free users and subscription users as well. Your customer base is going to fluctuate based on the product or service and the subscription pricing models. Remember to offer features that justify the price your customers are being made to pay for a subscription / premium version of your application.
Now Let Us Come To The Final 3 Steps Of Finding For Creating The Perfect Online Ordering App For Grocery / Delivery Business
1. Testing Your Application
Testing is done to make sure that there are no flaws in your delivery app. For example, the skins and themes of your application should be appealing enough to users. The interface and its look should be attractive and useful at the same time. Testing is also going to ensure whether the app responds quickly to requests of your customers or not. It is also going to determine the components that provide your users with the intended benefits. The developer may also ask existing customers to test the app from their end. They may also be encouraged to report any flaws to the developer so that changes and improvements can be made to get you the perfect mobile application.
2. Releasing Your Mobile App
Once you are certain that your mobile application is good enough, it is time to release it. Submit your application to the app marketplaces for various Android and iOS devices. Wait for the review process to begin and take in all the valuable suggestions and feedback from your users to develop your mobile app further.
3. Marketing Your Application
How are your users going to use your app if they don’t know that it exists? Once you have listed your mobile app in the leading app stores, you should start making some noise. Begin by encouraging your potential and existing customers to download the mobile app. Offer them incentives and discounts for the first 50 or 100 downloads. Use other platforms for promoting your application such as television, newspapers, magazines, social media platforms and the like.
Remember, the next big thing is the mobile app. In the year 2017 alone, the total number of application downloads was 178 billion. This is expected to grow to 258 billion by the year 2022. If you are not online, you are nowhere. It is time to invest in a robust, feature-rich, scalable and reliable mobile app for your business.